TastyKake Builds a "Sweet" New Distribution Center - MHSNJ to Tour It!

MHSNJ will tour the new TastyKake Distribution Center in Philadelphia on Tuesday, October 12, 2010.

Tasty Baking Company (TSTY:NASDAQ) has been producing snack cakes under the TastyKake® brand name in Philadelphia since 1914. TastyKake® has achieved iconic status in the Philadelphia region and is viewed by many to be as integral to the culture of the City of Brotherly Love as cheese-steaks, soft pretzels, and Rocky Balboa. Among Tasty Baking's famous products are Butterscotch Krimpets®, KandyKakes®, TastyPies®, and a variety of other fresh-baked treats. For more than eighty-six years, the company had been operating out of a six-story manufacturing facility in the city (built in 1922 - see photo) and a low ceiling height distribution facility a few city blocks away.

In 2006, Tasty Baking Company hired Fluor® (one of the world's largest publically-owned engineering and construction management companies) to conduct feasibilities studies regarding moving the bakery operations to a new site. Concurrently, they hired OPSdesign Consulting® (a privately-held “boutique” supply chain consulting firm specializing in warehouse operations design) to perform feasibility studies associated with the possible move of the associated distribution operations to a new location. While Tasty Baking executive management explored sites in other states, they expressed a clear desire to honor the heritage of the organization and stay in Philadelphia if economically possible. Working with the state and local governments to develop an economic incentive package that would allow Tasty Baking to remain in Philadelphia, the company entered into a design-build lease agreement with Liberty Property/Synterra Limited Partnership for a 345,500 square foot building on approximately 25 acres located at the Philadelphia Naval Shipyard.

The facility was completed and went into operation in the last quarter of 2009. It houses production, warehousing, and distribution operations. Additionally, a 35,000 square foot headquarters building was constructed about a mile away. The facilities are LEED-certified and employ energy efficient HVAC, water management, and other green technologies.

The design teams worked closely with Tasty Baking Company's internal project team to define, compare, and contrast a variety of operational concepts. As a result of these collaborative efforts, the new warehousing and distribution operations include improved processes, infrastructure, and systems allowing Tasty Baking to meet the demands of its growing business requirements.

The tour will include both the Bakery and Warehouse where we will see the new Voice Recognition System. The voice-directed system interfaces with Tasty Baking's business enterprise system, SAP. The process is paper and hands free, providing productivity and accuracy improvements.

PROGRAM LOCATION

TastyKake Distribution Center
4300 South 26th Street, Philadelphia Navy Yard
Philadelphia, PA 19145

PROGRAM SCHEDULE

10:00 AM - Registration
10:30 AM - Tour Begins
12:00 PM - Luncheon Meeting - Tour and Project Overview - Q & A


DIRECTIONS


Tasty Baking Company:
4300 S 26th Street
Philadelphia, PA 19112-1608

Directions:
NJ TPK/95 - Exit (6) 276 (W) (PA Turnpike) - 95 (S) - Exit 17 (Sports Complex/Navy Yard) Broad St - (L) Broad St - Main Entrance of Navy Yard - Light (R) - Stay on Road ~ 2 Miles ~ TastyKake on Right. Go Around The Building to Main Entrance for Registration.

MAP TO TOURSITE

Upon arrival to Tasty Baking Company, please proceed to main lobby for registration.

Please bring an umbrella with you to the Tasty Baking tour (just in case) since the group will be walking outside the building from the bakery to the distribution entrance. Hair and beard nets must be worn inside the facility and will be provided by Tasty Baking Company. No cameras or cell phones may be used during the tour. Please turn off your cell phone and keep it holstered while in the building.

Immediately following the tour, a networking luncheon and Q&A session regarding the Tasty Baking operation will take place at:

Popi’s Restaurant
3120 South 20th Street, Philadelphia

DIRECTIONS FROM TASTY BAKING COMPANY TO POPI’S RESTAURANT:
1. Start out going NORTH on S 26TH ST toward PENROSE AVE. 0.5 mi
2. Turn RIGHT onto PENROSE AVE. 0.8 mi
3. Turn SLIGHT RIGHT onto W MOYAMENSING AVE. 0.0 mi
4. Turn RIGHT onto S 20TH ST. 0.0 mi
5. 3120 S 20TH ST is on the RIGHT.

MAP TO RESTAURANT

REGISTRATION

Registration prior to tours is strongly recommended to guarantee admittance. Tours often fill to capacity prior to program date which prevents same-day on-site registrations. Please pre-register to allow us to adequately plan our programs and dinners.

Please note: Walk-in day of tour registrations are subject to availability and are subject to an additional charge.

MEMBER PRE-REGISTRATION RATE - $45.00

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NON-MEMBER PRE-REGISTRATION RATE - $55.00

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FIRST MEETING SPECIAL: JOIN MHSNJ AND ATTEND THIS PROGRAM AT A REDUCED RATE - $95.00

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